Apropå dagstidningens död: Användarstyrt innehåll
Jag läser två artiklar om hur användning påverkar innehåll. Först en chilensk tidning, Las Ultimas Noticias, som låter användningen av webbplatsen kontrollera hur morgondagens tidning ska se ut.
No, it's not a tabloid, insist the employees at the slightly shabby downtown newsroom. Rather, they say, it's a revolution in journalism, a reader-driven product that reflects the changing values and interests of a postdictatorship public that grew up on a diet of establishment news and now wants more. Or, as some say - because of the often low-brow content - less.
/.../
"This is very experimental, and it seems to be working," says Axel Pricket, a senior editor at LUN. "But," he hesitates, "how are you going to get a journalist to cover an important visit, say, of the Chinese trade minister when you know in the evening everyone will click on the story of the scantily clad girls?" No editor, he points out, is going to be able to say: "Let's showcase an issue which is totally uninteresting to the public."
(Christian Science Monitor: In Chile, instant Web feedback creates the next day's paper)
Sam Whitmore fortsätter i en krönika för Forbes.
Now take a look at the ads on this page. The media buyers who bought the page don't monitor what is said here editorially. They couldn't care less. At some point down the road, the media buyers will look at the page-view stats and decide whether to buy more advertising. And strictly from a dollars-and-cents point of view, had I continued my phony (but eye-catching) rant, Forbes.com would have delivered them big value.
So now you see the problem with relying on clicks.
The solution is already out there, embodied in an organization called Zagat Survey. Founded in 1979, Zagat Survey has enlisted more than 250,000 "surveyors" to evaluate commercial businesses (mostly restaurants) on dozens of criteria. Zagat also has built business relationships with more than 3,000 companies. While some want Zagat's survey content, most want raw insight into how consumers think and what makes them part with their money.
Someday we will see a Zagat's for journalism. .../
(Forbes: Journalism's Brave New World)
På en lite mer osynlig skala arbetar Financial Times, men egentligen efter samma princip.
If a company name shows up with great frequency in the search logs but hasn't been covered recently in FT articles, it may indicate a developing story about to hit daylight. Guy finds that this sort of anomaly is often a useful predictor of what the FT should consider covering in the coming days. Conversely, if a company name drops off the search logs, interest in a related story line may be waning, and FT can choose to invest its reporting resources elsewhere.
(Louis Rosenfeld.com: Using Search Log Analysis to Predict the Future)
Vete fan var jag vill komma. Men det är intressant i alla fall.
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