Etiketter för skivbolagen (och fansen)

Postat: 2005-09-30 kl. 10.33

Fredrik Wackå länkade till en BusinessWeek-artikel om hur företag kan använda etiketter för omvärldsbevakning:

The power of del.icio.us stems from the clicking keyboards of its many members. The service was a homegrown project created in late 2003 by Joshua Schachter, an analyst at Morgan Stanley, to track and share bookmarks. As the system took off, Schachter quit his job and raised venture funding. Now, 200,000 subscribers busily label online articles, blog postings, and more. They use tags like "katrina," often adding comments such as "Pictures of before and after. Very good." The process creates a mountain of information subscribers can explore.

[...]

Wiredset is on the leading edge. It's developing a service for record labels that pulls together a variety of online data -- sales on Amazon.com Inc. [...], number of blog posts, tags on del.icio.us. The idea? Allow labels to see, in real time, the impact of their marketing. If Sony BMG Music Entertainment releases an MP3 from the band Franz Ferdinand on MySpace, it can track the buzz. Or watch how an MTV video affects Amazon sales. As a test, Wiredset is tracking the tags of a London band, Bloc Party. Wiredset follows the chatter around the band's new album to pinpoint influential online players. "It's good to find and establish relationships we might not know about," says Adam Shore, a general manager at Vice Records, Bloc Party's label.

BusinessWeek Tagging: Keep Tabs On The Net (2005-09-26) [via Wackås Webb]

Jag är mer intresserad av den andra sidan, hur fans kan hålla koll på sina favoriter via etiketter. Undrar varför Wiredset inte öppnar sina tjänster för fansen också. Det vore coolt. Ett företag som omvärldsbevakar för fansens skull. De gör ju redan jobbet, varför inte publicera det på nätet också. Skivbolagen abonnerar på att jobbet görs, inte på exklusivitet.