Universal sänker priserna på skivor i Polen

Postat: 2006-01-31 kl. 17.32

För att möta konkurrensen med piratmarknaden har den polska divisionen av Universal Music Group bestämt sig för att sänka skivpriserna med 30 %:

The Polish division of the Universal Music Group has recently adopted a new method for defeating piracy. The company is drastically dropping the price of its CDs, by 30 percent in many cases. "It was a natural thing to do when CDs aren’t selling and clients don’t accept the price," said Universal Music Polska Andrzej Puczynski in comments to the Warsaw Business Journal. "It took us a year and a half of negotiations with the head office to finally get them to accept our idea." The Ludzka Cena (Fair Price) initiative is largely experimental, and other labels - both in Poland and worldwide - will be eyeing the results.

Digital Music News Universal Music Poland Combats Piracy With Cut-Rate Discs (2006-01-31)