k-märkt

The Power of Us

Postat: 2005-08-04 kl. 12.18

Weiswasser summed up ABC's argument for ignoring the new medium: "You aren't going to turn passive consumers into active trollers on the Internet."

Problem was, content was expensive to produce, and 5,000 channels of it would be 5,000 times as costly. No company was rich enough, no industry large enough, to carry off such an enterprise. The great telecom companies, which were supposed to wire up the digital revolution, were paralyzed by the uncertainties of funding the Net. In June 1994, David Quinn of British Telecom admitted to a conference of software publishers, "I'm not sure how you'd make money out of it."

Ibid

No Web phenomenon is more confounding than blogging. Everything media experts knew about audiences - and they knew a lot - confirmed the focus group belief that audiences would never get off their butts and start making their own entertainment. Everyone knew writing and reading were dead; music was too much trouble to make when you could sit back and listen; video production was simply out of reach of amateurs. Blogs and other participant media would never happen, or if they happened they would not draw an audience, or if they drew an audience they would not matter. What a shock, then, to witness the near-instantaneous rise of 50 million blogs, with a new one appearing every two seconds. There - another new blog! One more person doing what AOL and ABC - and almost everyone else - expected only AOL and ABC to be doing. These user-created channels make no sense economically. Where are the time, energy, and resources coming from?

Ibid

Vi pratade om det här i Utbyggarna #3 som snart ska publiceras.

Uppdatering (2005-08-07)

... har publicerats.

... har publicerats.

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